Why attend?
Each year, the Apple IT community comes together at a handful of landmark events to share ideas, discover what's next, and learn from one another. As one of the first major Apple IT events of the year, MacAD.UK arrives at exactly the right time, when projects are being planned, strategies are taking shape, and teams are looking for fresh ideas to guide the year ahead.
Now celebrating its 10th instalment, MacAD.UK brings together more than 300 attendees, 25+ expert speakers, leading technology partners, and two days of technical sessions, hands on experiences, and community conversations. Whether you're searching for practical solutions, exploring the latest Apple technologies, or catching up with the people who make the community what it is, MacAD.UK is the perfect place to start your year.
For the MacAD.UK regulars
You've helped shape what MacAD.UK has become. Every year the community grows, new voices join the conversation, and the challenges facing Apple IT evolve, which means no two events are ever the same.
For our 10th instalment, we're returning to the DoubleTree by Hilton Brighton Metropole with a fresh speaker lineup, new technical sessions, the latest technologies from across the Apple ecosystem, and even more opportunities to connect with the people who make this community so special. You'll still find the friendly atmosphere, honest conversations, and familiar faces that keep people coming back, but you'll also discover plenty that's new.
Whether you've been with us since the beginning or this is your second or third visit, we can't wait to welcome you back for another unforgettable MacAD.UK.
First time? You’ll fit right in
Everyone has a first MacAD.UK, and you'll quickly discover what keeps people coming back. From the moment you arrive, you'll be surrounded by a welcoming community that's always happy to share advice, answer questions, and make new connections.
Whether you're managing a handful of Apple devices or thousands across a global estate, you'll find practical sessions, approachable speakers, and plenty of opportunities to meet people facing the same challenges. By the end of the event, you'll leave with fresh ideas, valuable new contacts, and a community you'll be looking forward to seeing again next year.
Travelling from overseas?
Every year, MacAD.UK welcomes attendees from across Europe and beyond, bringing together Apple IT professionals from a wide range of organisations and industries.
We'd like to think it's the only Mac Admin conference where you leave with technical best practice and feel like you've had a bit of a holiday too. Set on Brighton's iconic seafront, it's the perfect excuse to combine two days of learning, networking, and hands on technology with everything one of the UK's most vibrant seaside cities has to offer.
Brighton is just an hour from London with excellent transport links and plenty of accommodation within walking distance of the venue. If you require a visa to attend, you can also download a letter of invitation to support your application and make planning your trip that little bit easier. Download here.